用文化力引領建筑業發展

——浙江金華市建筑文化現象剖析

□ 李文相

         從1985年(nian)起，金(jin)(jin)(jin)華地區先后辦(ban)(ban)起了《東(dong)(dong)陽(yang)建(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)》、《建(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)天地》、《浙(zhe)中(zhong)建(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)》等雜(za)志，建(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)企(qi)業(ye)如廣(guang)廈(sha)集(ji)團(tuan)(tuan)、中(zhong)天集(ji)團(tuan)(tuan)、海天集(ji)團(tuan)(tuan)、東(dong)(dong)陽(yang)三建(jian)(jian)(jian)(jian)(jian)、歌山集(ji)團(tuan)(tuan)、鼎立集(ji)團(tuan)(tuan)、晟元集(ji)團(tuan)(tuan)、成龍(long)集(ji)團(tuan)(tuan)、新世紀建(jian)(jian)(jian)(jian)(jian)設(she)公(gong)司、廣(guang)宏(hong)建(jian)(jian)(jian)(jian)(jian)設(she)公(gong)司、東(dong)(dong)陽(yang)建(jian)(jian)(jian)(jian)(jian)工集(ji)團(tuan)(tuan)、創(chuang)業(ye)建(jian)(jian)(jian)(jian)(jian)設(she)公(gong)司、正方集(ji)團(tuan)(tuan)、金(jin)(jin)(jin)城集(ji)團(tuan)(tuan)等特、一(yi)(yi)級龍(long)頭骨干建(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)企(qi)業(ye)都(dou)先后辦(ban)(ban)起企(qi)業(ye)報(bao)(bao)刊(kan)(kan)，共(gong)同促進(jin)了金(jin)(jin)(jin)華建(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)文(wen)化的(de)繁榮。2007年(nian)浙(zhe)江(jiang)省建(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)業(ye)報(bao)(bao)刊(kan)(kan)的(de)評(ping)選中(zhong)，全省共(gong)有(you)10個期刊(kan)(kan)獲一(yi)(yi)等獎(jiang)，金(jin)(jin)(jin)華就得了8個。2008年(nian)，中(zhong)施協(xie)舉(ju)辦(ban)(ban)的(de)全國建(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)報(bao)(bao)刊(kan)(kan)評(ping)選中(zhong)，金(jin)(jin)(jin)華有(you)5個報(bao)(bao)刊(kan)(kan)獲最(zui)高獎(jiang)“金(jin)(jin)(jin)頁獎(jiang)”，居全國第一(yi)(yi)。這(zhe)些年(nian)來，浙(zhe)江(jiang)金(jin)(jin)(jin)華建(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)業(ye)得到快速、健康、持(chi)續的(de)發展(zhan)，其重(zhong)要原因之(zhi)一(yi)(yi)是政府、協(xie)會(hui)和企(qi)業(ye)都(dou)十分重(zhong)視(shi)(shi)建(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)文(wen)化建(jian)(jian)(jian)(jian)(jian)設(she)，堅持(chi)用文(wen)化力(li)引領建(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)業(ye)發展(zhan)。社(she)會(hui)各(ge)界對金(jin)(jin)(jin)華市建(jian)(jian)(jian)(jian)(jian)設(she)局和金(jin)(jin)(jin)華市建(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)業(ye)協(xie)會(hui)重(zhong)視(shi)(shi)建(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)文(wen)化建(jian)(jian)(jian)(jian)(jian)設(she)給(gei)予高度評(ping)價，冠之(zhi)以“浙(zhe)中(zhong)建(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)文(wen)化現象(xiang)”。

     創辦三本建(jian)筑雜志，為行業(ye)發展鼓與呼

     1985年3月5日，金(jin)華市東(dong)(dong)陽(yang)(yang)(yang)(yang)召開全(quan)縣(xian)(xian)建(jian)(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)業(ye)(ye)(ye)工作會議，把(ba)建(jian)(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)業(ye)(ye)(ye)確立為(wei)全(quan)縣(xian)(xian)國民經濟建(jian)(jian)(jian)(jian)(jian)(jian)(jian)設和社會發展進步(bu)的(de)支柱產業(ye)(ye)(ye)。會議把(ba)創辦《東(dong)(dong)陽(yang)(yang)(yang)(yang)建(jian)(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)》雜志列為(wei)實現這(zhe)一戰略決(jue)策的(de)重要措施之(zhi)一，《東(dong)(dong)陽(yang)(yang)(yang)(yang)建(jian)(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)》首期于1985年4月問世(shi)。當時出版業(ye)(ye)(ye)還不繁榮，建(jian)(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)業(ye)(ye)(ye)的(de)報刊更少，全(quan)國范圍內建(jian)(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)業(ye)(ye)(ye)報刊也只有10余(yu)種，縣(xian)(xian)級建(jian)(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)業(ye)(ye)(ye)雜志，《東(dong)(dong)陽(yang)(yang)(yang)(yang)建(jian)(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)》是全(quan)國第一家(jia)。《東(dong)(dong)陽(yang)(yang)(yang)(yang)建(jian)(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)》的(de)問世(shi)，不但(dan)在東(dong)(dong)陽(yang)(yang)(yang)(yang)，而且在全(quan)國建(jian)(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)行(xing)(xing)業(ye)(ye)(ye)內都引起(qi)了強烈反響。《東(dong)(dong)陽(yang)(yang)(yang)(yang)建(jian)(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)》雜志的(de)發行(xing)(xing)量多(duo)時曾(ceng)達10000余(yu)冊，幾乎每個班組都有一冊，成(cheng)了東(dong)(dong)陽(yang)(yang)(yang)(yang)建(jian)(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)戰線上廣大(da)員工的(de)良師益(yi)友(you)。東(dong)(dong)陽(yang)(yang)(yang)(yang)建(jian)(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)工人走向哪(na)里，《東(dong)(dong)陽(yang)(yang)(yang)(yang)建(jian)(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)》就被帶向哪(na)里。同時，國內建(jian)(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)業(ye)(ye)(ye)界的(de)朋(peng)友(you)通過《東(dong)(dong)陽(yang)(yang)(yang)(yang)建(jian)(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)》進一步(bu)了解東(dong)(dong)陽(yang)(yang)(yang)(yang)建(jian)(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)業(ye)(ye)(ye)。《東(dong)(dong)陽(yang)(yang)(yang)(yang)建(jian)(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)》成(cheng)為(wei)東(dong)(dong)陽(yang)(yang)(yang)(yang)建(jian)(jian)(jian)(jian)(jian)(jian)(jian)筑(zhu)(zhu)(zhu)業(ye)(ye)(ye)的(de)形象大(da)使(shi)和對外(wai)交流的(de)名片。

     1994年3月9日，由(you)金(jin)(jin)(jin)華(hua)(hua)(hua)市(shi)(shi)(shi)(shi)建(jian)筑(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)工程管理局、金(jin)(jin)(jin)華(hua)(hua)(hua)市(shi)(shi)(shi)(shi)建(jian)筑(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)業協(xie)會(hui)(hui)(hui)(hui)(hui)(hui)、金(jin)(jin)(jin)華(hua)(hua)(hua)市(shi)(shi)(shi)(shi)集體建(jian)筑(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)企業協(xie)會(hui)(hui)(hui)(hui)(hui)(hui)、金(jin)(jin)(jin)華(hua)(hua)(hua)市(shi)(shi)(shi)(shi)土木建(jian)筑(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)學會(hui)(hui)(hui)(hui)(hui)(hui)聯合頒(ban)文，成立(li)了《建(jian)筑(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)天(tian)地(di)(di)》雜志(zhi)指(zhi)導(dao)委員會(hui)(hui)(hui)(hui)(hui)(hui)和(he)(he)編輯委員會(hui)(hui)(hui)(hui)(hui)(hui)。十萬金(jin)(jin)(jin)華(hua)(hua)(hua)建(jian)筑(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)大軍“同(tong)(tong)聲相應、同(tong)(tong)氣相求”，《建(jian)筑(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)天(tian)地(di)(di)》雜志(zhi)的(de)發(fa)行贈閱范圍是金(jin)(jin)(jin)華(hua)(hua)(hua)市(shi)(shi)(shi)(shi)建(jian)設(she)(she)系統的(de)各(ge)(ge)級政府主(zhu)管部門、各(ge)(ge)個行業協(xie)會(hui)(hui)(hui)(hui)(hui)(hui)、全體企事業單(dan)位(wei)；金(jin)(jin)(jin)華(hua)(hua)(hua)市(shi)(shi)(shi)(shi)五大班子領(ling)導(dao)和(he)(he)各(ge)(ge)部委辦(ban)局，各(ge)(ge)縣(市(shi)(shi)(shi)(shi)、區)的(de)五大班子領(ling)導(dao)；建(jian)設(she)(she)部、中(zhong)建(jian)協(xie)、省(sheng)建(jian)設(she)(she)廳、省(sheng)建(jian)協(xie)；省(sheng)內兄弟市(shi)(shi)(shi)(shi)(地(di)(di))建(jian)設(she)(she)主(zhu)管部門和(he)(he)建(jian)筑(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)業協(xie)會(hui)(hui)(hui)(hui)(hui)(hui)，省(sheng)外(wai)有金(jin)(jin)(jin)華(hua)(hua)(hua)建(jian)筑(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)隊伍的(de)當地(di)(di)建(jian)設(she)(she)主(zhu)管部門和(he)(he)建(jian)筑(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)業協(xie)會(hui)(hui)(hui)(hui)(hui)(hui)；各(ge)(ge)兄弟建(jian)筑(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)業報刊等。當時，市(shi)(shi)(shi)(shi)(地(di)(di))級建(jian)筑(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)主(zhu)管部門辦(ban)建(jian)筑(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)刊物還(huan)比(bi)較(jiao)(jiao)罕(han)見(jian)，所以《建(jian)筑(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)天(tian)地(di)(di)》的(de)問世，在國內建(jian)筑(zhu)(zhu)(zhu)(zhu)(zhu)(zhu)業界反響比(bi)較(jiao)(jiao)強烈，來信(xin)來電(dian)表(biao)示(shi)祝賀、贊(zan)賞(shang)、鼓勵的(de)比(bi)較(jiao)(jiao)多。

     為進一(yi)步(bu)突出(chu)金(jin)華(hua)建筑(zhu)(zhu)(zhu)(zhu)業的(de)地(di)(di)緣特(te)色，1998年2月，《建筑(zhu)(zhu)(zhu)(zhu)天地(di)(di)》改刊名為《浙(zhe)(zhe)中建筑(zhu)(zhu)(zhu)(zhu)》。其意思(si)有兩層：一(yi)是(shi)作為地(di)(di)域概(gai)念，金(jin)華(hua)地(di)(di)處于浙(zhe)(zhe)江中部(bu)；二(er)是(shi)以“婺(wu)派(pai)建筑(zhu)(zhu)(zhu)(zhu)”為代(dai)表的(de)浙(zhe)(zhe)中建筑(zhu)(zhu)(zhu)(zhu)藝術，是(shi)中國(guo)傳統建筑(zhu)(zhu)(zhu)(zhu)藝術十二(er)大流派(pai)之一(yi)。建設(she)部(bu)原副部(bu)長蕭(xiao)桐揮毫為《浙(zhe)(zhe)中建筑(zhu)(zhu)(zhu)(zhu)》題寫了刊名，并祝《浙(zhe)(zhe)中建筑(zhu)(zhu)(zhu)(zhu)》越辦越好，祝浙(zhe)(zhe)中建筑(zhu)(zhu)(zhu)(zhu)業繁榮昌盛，不(bu)斷創建新的(de)輝(hui)煌業績(ji)。

    文(wen)化力推動(dong)浙中(zhong)建(jian)筑業(ye)發展(zhan)

     《東陽(yang)建筑》、《建筑天地》、《浙中建筑》所起(qi)的“文化力”作(zuo)用是仁者見仁，智者見智，可以(yi)從不(bu)同角度加以(yi)闡(chan)釋，主要體現(xian)在以(yi)下幾(ji)個方面。

     首(shou)先(xian)是宣傳貫徹作(zuo)(zuo)用。三本建(jian)(jian)(jian)筑雜志(zhi)宣傳貫徹有關建(jian)(jian)(jian)筑業(ye)的法(fa)律、法(fa)規、規章和政策文件，并舉辦(ban)建(jian)(jian)(jian)筑業(ye)法(fa)律知(zhi)識競賽，促進了全市建(jian)(jian)(jian)筑業(ye)的依法(fa)治建(jian)(jian)(jian)、以法(fa)興業(ye)的工作(zuo)(zuo)。

     第二是理(li)(li)念(nian)引領的作用。將改革(ge)改制、創(chuang)(chuang)新創(chuang)(chuang)業(ye)、工程(cheng)創(chuang)(chuang)優、安全生產、市場開拓、經營管(guan)理(li)(li)、財(cai)務管(guan)理(li)(li)、科技進(jin)(jin)步、先進(jin)(jin)人物、先進(jin)(jin)事(shi)跡、黨的建(jian)設(she)、思想政治工作、精神文(wen)明建(jian)設(she)、企業(ye)文(wen)化(hua)建(jian)設(she)等方面(mian)的先進(jin)(jin)經驗、先進(jin)(jin)觀念(nian)、創(chuang)(chuang)新理(li)(li)論等加以總(zong)結，提升(sheng)為先進(jin)(jin)的理(li)(li)念(nian)文(wen)化(hua)，用以指導引領金(jin)華建(jian)筑(zhu)業(ye)的發(fa)展思路、發(fa)展戰略。

     第三是建(jian)(jian)(jian)筑(zhu)文(wen)化建(jian)(jian)(jian)設主(zhu)陣地的(de)(de)作用。在《浙中建(jian)(jian)(jian)筑(zhu)》雜志的(de)(de)影(ying)響下(xia)，促使許多(duo)企(qi)業辦(ban)起了(le)(le)企(qi)業報刊(kan)。《浙中建(jian)(jian)(jian)筑(zhu)》和(he)眾多(duo)企(qi)業報刊(kan)的(de)(de)創辦(ban)，不但鍛煉培養(yang)了(le)(le)一(yi)批辦(ban)刊(kan)辦(ban)報的(de)(de)人才，同時，也(ye)使廣大科(ke)技管(guan)理人才有了(le)(le)發(fa)表文(wen)章、施展才華(hua)的(de)(de)機會，這支建(jian)(jian)(jian)筑(zhu)文(wen)化大軍為提高金華(hua)建(jian)(jian)(jian)筑(zhu)業的(de)(de)文(wen)化競爭力發(fa)揮(hui)著(zhu)核心(xin)作用。

     第四是名片、大使的作用。通過向各級領導、各界人士的贈閱，通過與各兄弟單位的交流，通過參加省市有關組織舉辦的建筑業報刊的評比，使《浙中建筑》向社會展現了金華建筑業的品牌，同時人們通過《浙中建筑》了解了金華建筑業的風采；從而使《浙中建筑》成為金華建筑業的大名片和形象大使。（作者為金華市建筑業行業協會秘書長）